Ms. Carey McMann

Summary

Carey McMann, has been our Strategic Advisor since 1995. She lead the strategy development at Asia Online and has continued to contribute to projects including manufacturing software, telecommunications services, wi-fi and more. She was previously Vice President of Research and Design for a healthcare information company that collected and provided data to their clients using a proprietary desktop decision support system, called Viewpoint Interactive. Carey has been a senior executive with several international companies in the telecommunications and consumer research industries. She spent eight years with U S West, in Denver, Colorado where she worked on New Media business initiatives and led efforts to segment consumer markets and predict most likely diffusion scenarios for new interactive product introductions. She was Managing Director for the New Media practice for Research International (RI), a WPP company, where she developed a new approach to evaluate Web sites for RI clients that combined observational techniques with consumer self-reported data. This approach was successfully used by British Airways, who re-designed their electronic commerce site and won recognition for the ‘best’ electronic commerce site in 1997.

Carey has over 20 years of experience as a Strategic Marketer with emphasis on consumer behavior in new and emerging markets. Her experience and responsibilities include segmentation, targeting, positioning, and forecasting. Carey worked in research at Ford Motor Company when the US auto market was first under attack from Japanese imports and the consumer’s framework for evaluating automobiles was changing rapidly. She worked on consumer acceptance of frozen meals with the Weight Watchers’ division of Ore-Ida foods when low-calorie frozen meals were first being introduced to the packaged goods market. She designed diffusion models for consumer acceptance of electronic shopping while at US West, and most recently completed design of a new paradigm for patient/consumer evaluation and satisfaction in the highly volatile US healthcare industry, which is based on the emergence of consumerism in healthcare in the US. She led the efforts for a patient segmentation among Congestive Heart Failure patients at the Cleveland Clinic, which found that consumer assessments are better predictors of resource utilization than are clinical indicators of disease severity. Carey has successfully completed several Market Structure analyses for US based ISPs to aid in acquisition initiatives.

Carey graduated summa cum laude from the University of Southern Maine with a BA in Communications and completed her doctoral coursework at Michigan State University, with a concentration in Communication Research Methods. She has also completed Systems Dynamics training at Massachusetts Institute of Technology.